If you take a look at many e-commerce sites out there, you will see that those who don’t have any kind of explainer video for their products are almost non-existing. Sure, this kind of marketing has become a really efficient way for brands to present their products to potential customers. Not only that, providing this kind of audiovisual can have a great effect on their opinion about the product you present them with.

Take time to set specifications. The Explainer Video Template is a carefully thought-out product tailored to suit a specific niche. A compiled development reference document will help you remember nothing and always remember the main principles of your project, so as not to deviate from them. This same document can also be sent to decision-makers for pre-production review. It is both a working basis and a means of communication.

Defining your project involves asking yourself the right questions:

  • What message do I want to convey?
  • What is the main purpose of my video tutorial?
  • What purpose is it aimed at?

You should also define the means of distribution for your video explainer template, that is, whether you want to distribute it on your website, on social media, during an event, or on an internal platform. Get more info on Certainly, this is not something that can be described as easy. In fact, you will need to invest quite a lot of time and resources to find the best possible channel to use.


Depending on the selected broadcasting channels, the video will need to be adapted (format and duration restrictions). It is also recommended to set a schedule before the desired final release date. Setting deadlines allows you to effectively organize the various stages of production. At the same time, you can attract customers at a particular time to check these videos in a certain period.

Finally, you will also think about the template style that suits you best: motion design, drawn video, filmed…? Motion design trends of videos by other authors will allow you to get inspiration and fresh ideas for the direction of creating a template. Naturally, using some of these can be quite efficient for you to achieve your goals. Now, let’s take a look at some of the ways you can make this kind of content to be as efficient as you need it to be.

1. Script and voice acting


This step consists of defining the course of your video using a script: concise, consistent, designed for a short film with the ability to deliver the main message. You can write it yourself or leave it to a writer who knows how to use suitable sentence formulas. Certainly, you need to be realistic about your capabilities when it comes to writing.

If you are not good enough, don’t be afraid to delegate this part of the work to someone else. At the same time, don’t hesitate to be a part of this process, at least like a consultant. Sure, you know what you try to achieve, and being a part of this process should be among your priorities. Otherwise, it can fall short of the requirements, mainly to the idea you had.

Now, let’s take a look at some of the commonest writing guidelines:

  • It is important to use the “conversational” style and convey the essence of the sentence as clearly as possible. The message must be fully understood from the first listening.
  • It is advisable to use adapted vocabulary. If you use too simple vocabulary with your target audience of experts, you risk boring them. On the other hand, if you use too technical terms in conversation with amateurs, you risk creating confusion.

Finally, the information you want to broadcast does not have to be a voiceover. The voiceover will serve as the support for the image. It is often said: “A picture is worth a thousand words.”

With a little humor in the script, your messages will be remembered even better! However, be careful, not all areas are suitable for this. So, enhance the creativity of the writer and you will certainly receive the best possible script for your short introduction film.

2. Storyboard


These are a few sketches for each frame in your video. If there is dubbing, the pictures should illustrate or supplement the vocal accompaniment. As a rule, it is more convenient to accompany the boards with your own script. This makes sure the voiceover and visuals work well with each other. Hiring someone to create an animation that will be accompanied by a voiceover is a great way to send some messages to the clients.

If you choose not to include voiceover, make sure your design is crisp enough to convey the desired message. This is where you start thinking about animation. As we’ve said, there is no limit to what you can do with this approach. Sometimes, having so much freedom can be counter-productive. But, if you have the proper person behind the wheel, there are no real limitations about where you can go with it.

3. Illustration


In this step, you will define the visual style of your video. To do this, think about the image you want to convey, your message, your goal, and your competitors. Do you want your audience to focus on the main idea in a minimalist style? Or do you prefer to transfer a dynamic image with a video brought to the level of animation? Or maybe you want to bring your audience to the very heart of your brand by creating a drawn universe?

There are several solutions available to you to complete this step:

  • Either you are using an image bank, but in this case, another company or even a competitor may be following the same style as you.
  • Either you prioritize custom design/graphic designers to add personality. They will be able to use your graphic charter: colors, fonts, style … Your video will match your brand universe, will be more recognizable, and therefore more memorable.

4. Implementation


Last but not least, the implementation of the ready-made template. Now they should find out about your work! Template promotion is possible on a specific successful example: create your own video and launch an advertising campaign. You must set up your distribution strategy to optimize your product visibility. Certainly, there is a wide array of different aspects you need to focus on. So, you should be careful when choosing the best ways to do it.

Your video can be streamed:

  • on your website,
  • on your social networks,
  • YouTube, internally…

For all external media, you can implement many tips for placing your video at the top of the search results. Many people don’t know that this kind of content can be quite a good addition to the site’s overall SEO. For those who don’t know, SEO is crucial for the Google ranking of every website, and you should do your best in this part of the work. Be sure to consult some professionals who can provide you with a chance to make these a great addition to your site’s SEO.

In Conclusion

Here, you can take a look at some of the most important tips that will help you to make the best explainer video template out there. Certainly, it needs to be said that this process is not as easy as it may sound. You will need to invest a lot of hard work, time, and resources.