Did you ever send an email to customers only to get no response from them? Did they open it or did they open it just to delete it seconds later? Well, as long as you are not spamming your subscribers, email marketing is an extremely powerful tool for getting messages to your clients. It strengthens your relationship with them and it keeps reminding them about your company. Hence, in this article, you will be able to learn how to improve your email marketing strategy. Let’s take a look at the tips:

Target Your Email to the Right Recipients

Most email marketing campaigns that fail did not work due to you treating every recipient in the same way. For example, the person who bought the blue curtains got an email featuring a green one. While the people who like green curtain were happy, the rest of them did not. Do not make these same mistakes over and over again. Gather as much data possible, from customer buying habits to their geographic locations. Study that data and divide your list according to t. If you have a group of individuals who love one product or service you offer and another that could not care less, you should strategize accordingly.

1Personalize Your Email


If possible, you should call your customers by their names in the emails you send. Also, send the email from the same address each time. The more personal you can get with them, the easier you will build trust with them. Also, you will have a better chance of your emails being opened and read. Keep in mind that it is also important to verify your email list. This can be useful in figuring out which emails are real and which ones are not. Go here and learn more about email verification.

2Keep Your Layout Simple

Do not implement a lot of flashy graphics, large fonts, and other in-your-face items in your email layout. Keep it simple and clean. It should look be easy to navigate and professional. A busy layout will turn the recipients away and send your newsletter into the trash file or even worse, they will click on the spam icon.

3Do not Overload on Copy


It is quite tempting to use two or three paragraphs to describe a service or product that you really like and think that your customers will like it as well. However, you should not do this. Instead, you smaller paragraphs to cater to the short time frame the recipients have to look through their emails. If you want to tell them more details about something, include a link to the rest of the story by a landing page on your website.

4Include A Call to Action

What is the point of sending an email that promotes products if you do not ask your clients to do something more than that? A call to action can do a lot of things such as asking customers to click on a link, asking them to participate in a survey or asking them to make a purchase. Whatever call to action you opt for, ensure that you actually have one to send.

5Create a Compelling Subject Line


Your subject link can either make or break your campaigns since it will determine if the customer will open or delete the email. You should come up with a compelling, honest subject line that needs to grab the attention of your customers. However, you should avoid hot-button words like “make money” or “earn some cash by”. Opt for subject lines that will make your customers curious, but tells the truth at the same time.

Bonus tip: Before you send out your campaign, don’t forget to make sure that your email list is in good shape. According to experts from ZeroBounce, verifying your database will decrease your bounce rate and ensure your campaign will reach people’s inboxes.


By following the tips from this article, you will be able to improve your email marketing strategy. And by doing that, you will be able to gain more customers, keep the old ones loyal, as well as generate higher revenue.