With the accessibility of the internet and technology today, the way people communicate and interact has drastically changed compared to the past. It has also affected the way people shop and buy, meaning that it has made an impact on marketing as well. That is why today, the most effective way of advertisement comes in the form of digital marketing – any form that exists online.

One of the most effective online marketing strategies are probably chatbots and Facebook Messenger bots, in particular, are drawing a lot of interest. Let’s take a look at why they are beneficial and how their features can help when advertising your business.

What is a chatbot?


It is an automated software that uses Artificial Intelligence (AI) to communicate with people through messaging. It is programmed to understand questions, provide answers, and execute tasks. For Facebook, it means that this bot communicates with some of the 1.3 billion monthly Facebook Messenger users.

What are its top features?


1Messenger Menus

They allow for bots to have menus inside Messenger conversations and it is an easy way to help users discover and access core functionalities of your chatbot and guide them to their desired action or answer.

2Conversation Scenarios

This feature enables you to write bot responses by predicting what users will type in each given situation. It allows you to decide what exactly it is going to say and offer using a powerful Graphical User Interface (GUI).


This free service called Botsurfer enables you to make your own chatbot and it’s simplistic design and great visual interface lets you do it with ease. You can use it to build and even reuse different conversation scenarios, offers unlimited subscribers and conversations, up to 10 keywords, and text and image elements as well.

4Message Broadcast

This feature allows you to draft and send messages to all users who have communicated with your chatbot and you can even set a time and date for a text to be sent out automatically.



Keywords are great for triggering interactions by a word or phrase without considering the entire question. Inputting keywords helps your bot give predefined answers and makes it seem more natural and responsive.

What are the benefits?

There is a wide range of benefits to using a chatbot in your marketing strategy. It can help you reach your targeted audience directly, save time and money on customer care, aid in identifying leads and re-engaging customers. With the right script, it can be used for e-commerce too. A chatbot is great for personalized upselling since it can be programmed to make suggestions, so it can make a perfect selling tool.


Using a chatbot can help you get started with Facebook messenger marketing. It might not replace email, customer service agents, or apps yet, but it offers features of all three. A bot can save you a lot of time, cut your costs, and increase your revenue, so there is no doubt that it is extremely beneficial and it will only keep getting better in the future.